FOR THOSE WHO BUILD.

We repositioned Body Fortress to appeal to people who are focused on transforming their inner strength into outer strength, so they can be an inspiration to others. In this campaign we’ll meet a firefighter and a veteran who build their strength for purpose, not vanity.

Jason Carrion from the FDNY was the perfect hero to help us launch Body Fortress PAKS.

AND REBUILD.

We joined forces with Wounded Warrior Project, helping heroes, like Sean Karpf, build and rebuild.

$1 of every sale went to Wounded Warrior Project.

In-House: The Bountiful Company