Creative leader experienced in developing groundbreaking concepts and insight driven creative that helps businesses get noticed. 

Steven is a strategic minded Creative Director who has shared creative success on both agency and client sides creating award-winning marketing campaigns, facilitating greater collaboration and quicker project turnaround. 

He is well versed in the lightning quick, real-time demands of advertising and excels at implementing solutions to complex problems that not only builds companies, but helps take them to the next level. 

He’s led all aspects of creative on major household brands ranging from American Express and Dunkin’ Donuts to Nature’s Bounty and T-Mobile. 

A champion of visual storytelling, he leverages new ideas to craft persuasive multi-channel messages and collaborates closely with clients to identify individual goals.

His ideas and leadership have helped agencies win new business, drive Wendy’s past Burger King for the first time in history, and have even gone viral.

Oh, and Paul Rudd even called him, “clever.”

RESUME

Creative Director, Nestlé Health Science | 2016 - 2023

Spearhead all aspects of idea generation and content creation for prominent digital marketing channels, leading to greater consistency of brand identity and improved brand recognition for 14 Nestle Health Science Wellness and Pro-Health brands including Alfamino, Boost, Carnation Breakfast Essentials, Extensive HA, Fiber Choice, Nature’s Bounty, Osteo Bi-Blex, Nuun, and Sundown Vitamins among others. 

  • Overhauled digital marketing plans, resulting in awareness and engagement metrics out-performing external agencies by 30%.

  • Grew team from 5 to 17 highly adept professionals, restructured multiple teams into one, mentored designers/creative, and delivered excellent creative insights, elevating team creative output.

  • Effectively designed an innovative process to enhance content development through a cutting-edge content management system and digital asset management processes.

  • Drove brand awareness for Sundown Vitamins by effectively targeting users aged 25-44 with “Clean Doesn’t Have to Cost More” digital media campaign, yielding +28% ad recall and +68% YOY engagement.

  • Increased sales rank by 14.2%, unit sales by 239%, and YOY revenue by 210% for Pure Protein with updated brand identity that focused on end-user benefits instead of product features. 

Creative Director, Burns Group, NY | 2014 - 2016

Directed both traditional and digital advertising campaigns for multiple brands and engaged key stakeholders to address individual needs. Improved multi-channel creative marketing efforts and excelled developing innovative approaches to creative campaign execution.

  • Lead Creative on Post Cereals, actively contributed to campaigns for Honey Bunches of Oats including returning prominent cereal icon, Diane, to tell cereal stories as part of a documentary-style campaign. 

  • Attained recognition for developing Global Centennial Showcase for Columbia Business School and Dean Hubbard, yielding improved engagement with alumni, supporting aggregate $1B in donations to the school, and furthering 3.7% increase in admissions.

Creative Director, Publicis, NY | 2012 - 2014

Delivered excellent leadership for defining scope of 360 Hot Pockets campaigns as lead agency while working with partner agencies. Critically furthered crucial Wendy’s campaigns including a new campaign featuring “Red,” which was the most successful campaign since the passing of Dave Thomas.

Associate Creative Director, Hill Holiday, Boston | 2008 - 2012

Partnered with Dunkin’ Donuts to create the “What are you drinking?” campaign and collaborated with franchisees to implement the multichannel campaign in local media. Effectively headed Chili’s “Create a Pepper” commercial in furtherance of cancer research, which raised $8.8M for St. Jude’s Children’s Hospital.

Sr. Art Director, Publicis, Seattle, | 2004 - 2008

Created award-winning work for T-Mobile.

Art Director, Ogilvy, NY | 1999 - 2004

Awarded Effie for Miller Lite “Low Carb” Campaign.

-BRANDS-

Alfamino | American Express | Body Fortress | BOOST | Capri Sun | Carnation Breakfast Essentials | Chili’s | Coinstar | Columbia Business School | Dr. Organic | Dunkin’ | Ester-C | Extensive HA | Fiber Choice | Frontier Communications | Gorton’s Seafood | Hershey’s | Hot Pockets | IBgard | John Hancock | Kimberly Clark | Kraft | Liberty Mutual | Orgain | Osteo Bi-Flex | Post Cereals | Pure Protein | Met-Rx | Miller Lite | Nature’s Bounty | Nuun | Optimal Solutions | Post Cereals | Ricola | Safeco | Sundown Vitamins | Three Dog Brands | Tommy Rotter Distillery | TIAA-CREF | T-Mobile | Washington’s Lottery | Wendy’s | Yellow Tail

-AWARDS-

Art Directors Club Finalist | Adweek’s Best Spots of the Year | Cannes Film Festival Finalist | Cannes Outdoor Finalist | Communication Arts | Effie Award | Graphis, Hatch | Lurzer’s Archive | One Show Finalist | Print’s Regional Design Annual | Seattle Show

-EDUCATION-

Bachelor of Fine Arts in Advertising Design | Fashion Institute of Technology, New York

Exchange Program, London College of Printing, London