OWNING TECHDAY

TechDay hosts the largest trade shows for startups bringing together investors, press, jobseekers and dynamic innovators all under one roof. When Columbia Business School asked us to help their presence be felt at NYC’s TechDay, we knew it wasn’t going to be easy to stand out amongst it all.

During a location scout of the space, we discovered two huge white walls right near the entrance.

We quickly went to work and developed an idea to partner with artist Timothy Goodman to create a live mural to show the world of startups, all the startups the CBS community is starting up. The live mural featured newly formed Columbia Business School startups with a simple message for everyone at TechDay, “The World Can’t Wait To See What You Do Next”.

Agency: Burns Group NYC